SETpoint

Believe in our strengths. Defend what we value. The message that drives this amazing organization founded by women, helped drive the customized branding for SETpoint. The strength and vibrancy of their mission is shown through color, design and imagery on a wide variety of medium.

As a non-profit organization working to support diverse communities via Empowerment-Based Self Defense, we knew that our logo and imagery needed to convey a welcoming strength and inclusiveness.  SJH worked closely with us to understand our communities of focus, particularly those at the greatest potential risk of sexual violence and physical assault ... women, minorities, and persons identifying as LGTBQ+.  Imagine our excitement and surprise when, within one week of an initial visioning meeting, Susie and Jay presented us with our logo and color schematic!  We consistently receive compliments, and feel that SJH quickly understood and "got us" — Setpoint founders
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